Marketing and Websites That Reflect How You Actually Work
Thoughtful digital strategy, storytelling that reflects your voice and clear, minimalistic design—for those who grow, build, and serve with intention.
Crafting Your Digital Presence with Care
If you’ve been running your business for a while—you already know your online presence matters. But between serving your clients, managing your team (or doing it all yourself), and tending to the heart of your work, finding the time and energy to write, organize, or figure out where to focus online can feel like too much. You don’t need something flashy—you need something that works, lasts, and actually feels like you.
Digital Strategy that Reflects Your Rhythm
At Into the Wild Marketing, we understand your unique challenges. Our approach is to listen deeply and create digital strategies that resonate with your values and goals, ensuring your online presence is as authentic as your work. We bring together thoughtful, minimalist design, clear messaging, and collaborative planning to help you shape a digital presence that truly reflects the heart of your business. Whether you’re launching something new or evolving what already exists, we’re here for you.
Ways We Could Create Together
There’s no one-size-fits-all here. Whether you need a digital home, help clarifying your offers, or support crafting your story—I meet you where you are.
Each offering is designed to move at your pace, with plenty of space for listening, shaping, and building something that truly fits.
Start-Up Website – Build Your Foundation
A clean, professional WordPress website that reflects who you are and what you do—without the overwhelm. We’ll create a site that feels like your business: rooted, trustworthy, and easy to navigate.
Includes:
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1–3 page custom WordPress website
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Copywriting for homepage + services
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Mobile-responsive + SEO-ready
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Contact form or call-to-action setup
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Training so you feel confident managing your site
🔹 Ideal for: service providers, trades, and businesses starting out.
E-Commerce Setup – Start Selling Simply
Let’s set up your online shop with calm clarity—no pressure, no complexity. Together, we’ll create a selling system that’s easy for you to manage and welcoming for your customers.
Includes:
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Shopify, Square or WooCommerce setup
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Up to 15 products entered and styled
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Product copywriting
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Payment, shipping, and tax configuration
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Platform walkthrough and support
🔹 Ideal for: artisans, makers, and boutique owners.
Showing Up with Meaning
This is more than a social media plan—it’s a deep process of discovering how you want to show up and who you’re speaking to. We’ll explore your audience, your voice, and the kind of presence that feels sustainable for you.
Includes:
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3 x 90-minute strategy sessions (spaced over time)
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Client survey/Q+A process for deep insight
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Ideal client map + brand messaging guide
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Content themes and posting rhythm
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Caption bank and reusable Canva templates
🔹 Ideal for: business owners ready to level up their online presence
On-going Digital Support & Strategy
You don’t need to do it all. As your Digital Business Manager, I’ll help turn your ideas into clear, actionable steps and coordinate with your team to keep your digital goals moving forward smoothly.
Includes:
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2 x 90-minute strategy & planning sessions each month
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Ongoing execution on key digital goals (e.g. website updates, email marketing, content systems, or launches)
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Communication support with your team (designers, developers, content creators, etc.) to ensure smooth implementation
🔹 Ideal for: entrepreneurs who want support, and steady progress
Free Brand Audit
Curious what’s working—and what’s not?
I’ll personally review your website, two social media channels, and your overall presence, then send you a short video (about 5 minutes) outlining what’s working, what’s unclear, and what could be improved.
Selected Projects and Past Collaborations
Here’s a glimpse of some of the businesses I’ve supported. These projects span across many seasons—some are still live, some have since evolved. All were shaped with care.
🪴 Event / Non-Profit
Tags: Website Design • Copywriting • Email Marketing • Digital Strategy • Social Media
🌾 Ecological Landscaping, Green Roof Building
Tags: Website Starter • Copywriting • Visual Design
🌱 Local Farm / Direct-to-Consumer Sales
Tags: Shopify Store Setup • Product Organization
🥪 Food Security / Community Non-Profit
Tags: Website Starter • Copywriting • Visual Design
🧥 Ethical Retail / Sustainable Lifestyle Boutique
Tags: Shopify Store Set-Up
🌿 Professional Association
Tags: Storytelling Strategy
Hey, I'm Holly.
I’ve been helping small businesses show up online with clarity and calm for over 15 years. My background in digital marketing goes all the way back to the early days of blogging and web design in the ’90s—long before social media was the beast it is today.
I became a digital content creator while raising my family, launching a parenting blog called The Inspired Home that grew to over 100,000 monthly readers. It gave me hands-on experience with SEO, brand partnerships, eCommerce, and storytelling—without losing the human part of the work. That site eventually partnered with brands like Crayola, Carter’s Osh Kosh, and RBC, and was featured on Buzzfeed, PTPA, and Food Gawker before I sold it in 2018.
These days, I work with people who care about what they’re building. Herbalists, non-profits, creative business owners, farmers, florists, and tradespeople—folks with purpose, strong values, and real work to do with the land.
My clients often tell me they appreciate my jargon-free approach to tech and marketing. They call it honest, refreshing, and uncomplicated. I take that as a high compliment.
When I’m not behind the keyboard, I’m usually outside—growing vegetables, tending herbs, or exploring the apsen parkland with my two kids, and a springer spaniel who hits every puddle.
If you’re building something with heart, I’d love to help you shape how it shows up in the digital world.
Let's Talk.
Whether you’re creating something new, refining what already exists, or simply ready to stop doing it all yourself—I’d love to help you find the clarity and systems that work.